“Art is fire plus algebra.” That’s a quote credited to Argentine writer Jorge Luis Borges. Basically the idea is that in really great art—and, by extension, storytelling—there is an almost mathematical precision to decision-making. Yes, much of artistic expression is about feeling and emotion. But plugging that into a logical framework is essential for the idea to really make sense to the audience.

The above is an amazing paragraph that comes from, of all places, the comment section of a review of season 3 of the TV show "The Boys"!

"A prototype is worth a thousand meetings" — IDEO